The overall campaign idea is imagery that changes normal, boring snack items from black and white to color once Honey Nut Cheerios are added. This can be seen throughout various elements (pictured below). We would host an event at college campuses where students could sample different snack items with Honey Nut Cheerios. In addition, celebrity chef Gordon Ramsay would make a guest appearance and create his own snack item. He would also have his own YouTube Channel where our target audience could watch him come up with a Snack Hack combination while using a mystery basket of ingredients.